Meet the founder

Hey, I’m Rafaela—the face behind Bark Boutique Media and a proud dog mom to two amazing pups! My love for animals runs deep, and so does my passion for helping pet brands grow and connect with the right audience. I know firsthand how much pet owners care about the products and services they choose for their furry companions, and I’m here to make sure your brand stands out in a way that feels natural, engaging, and true to its mission.

Why we do what we do

At Bark Boutique Media, we're not just passionate about marketing—we're passionate about pets and the people who care for them. We believe that incredible pet brands deserve more than just visibility—they deserve to connect with the right audience, grow their impact, and thrive in a competitive digital world.

We’ve seen first-hand how the right strategy can transform a small business into a loved brand. That’s why we blend creativity with data-backed tactics to help pet-focused businesses stand out, sell more, and make a difference.

Whether it’s through scroll-stopping content, targeted ads, or influencer partnerships, we do what we do because we genuinely care about your success—and the furry customers you serve.

background

With a background in Sales, Purchasing, Quality, Project management, plus a creative mindset, and an unstoppable drive, I specialize in crafting social media strategies that don’t just attract followers but turn them into loyal customers. Being bilingual, I also help brands expand their reach to diverse audiences. My goal? To take the stress out of social media and give you the tools and support to grow, because when your business thrives, more pets get the love, care, and products they deserve.